Benjamin Charbit shares the lessons he’s learnt about the audience Darewise Entertainment is targeting: Gen Z

Benjamin Charbit, CEO of Darewise (@frenchbenc)

Developing games requires an intimate understanding of your desired audience. That understanding is based on experience, research, concrete information, and some generalizations.

We all dream of making games that appeal to large pools of people. If we used age and gender as our barometer, which many publishers do, that would…

On what lies ahead and the things we’ve learned

I was pretty upset on Sunday afternoon when the restaurant downstairs had a loud band playing for several hours on end, right across the street from my apartment. While it eventually stopped before midnight, it took me even longer to clock that this wasn’t just some open mic or grand…

How we did it and what you can learn from it

Darewise at the start of 2020 was a rapidly growing start-up, with new team members joining its incubator in Paris regularly and a calendar full of social events to bring the team closer together.

When the lockdown hit, we were ready: the ones who could work from home would, and…


We are developing Life Beyond, an interactive and socially-connected experience that goes beyond entertainment.

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